Priyanka Chopra replace
kareena kapoor
22/11/07
Kareena kapoor was the brand ambassador
for Lux and now the former miss world and actress Priyanka chopra
has replaced Kareena Kapoor as the new Lux ambassador. Priyanka
Chopra has reportedly been paid a huge sum for endorsing the
product.
Actress and former miss world Priyanka chopra launched a new variant
of the 'soap for the stars' at Hyatt Regency. The product is named
as the - Lux Crystal Shine. The campaign for the new variant that
features Priyanka, was Indianised from an Argentinean campaign,
known as the Lux Neon Girl, that has won many creative accolades.
Priyanka unveiled a stunning 30-feet neon hoarding of herself with
the Lux Crystal Shine in the beginning of the campaign. The campaign
has a neon theme. The hoarding is one of the largest in Mumbai and
it has been placed at Cadell Road.
In the event Priyanka Chopra also flagged off a dazzling neon-lined
bus and over the next 30 days this bus will be touring several major
cities of India.
Apart from this Priyanka Chopra is all set to create a new superhero
character for comic books, animation and games. For this new project
Priyanka Chopra has teamed up with Virgin Comics.
Sir Richard Branson, author Deepak Chopra, filmmaker Shekhar Kapur
and entrepreneurs Sharad Devarajan, Gautam Chopra and Suresh
Seetharaman, founds
Virgin Comics. The partnership also helps to team up Priyanka Chopra
with the Media Company Virgin Comics
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