Priyanka Chopra new brand ambassador of TAG Heuer27/03/07
TAG Heuer has signed on Priyanka
Chopra as its Brand Ambassador. Priyanka replaced former Miss
Universe Sushmita Sen. TAG Heuer has always launched the most
stylish and accomplished names in the world of glamour.
Priyanka will be the face of the ladies range of TAG Heuer and will
be working build the brand across the country and in the future,
Priyanka will be working with it’s product development and design.
Mr. Ravi Thakran, President & CEO, LVMH Watch & Jewellery, Asia
Pacific & Group Director, LVMH, India, Speaking on the occasion
said, “It is with great pleasure I announce Priyanka Chopra joining
the TAG Heuer family. She is an exceptional star that is shining
bright on the screens across the world. Youthful and modern, yet
principled and focused, this star embodies everything TAG Heuer
stands for. I am excited with the possibilities and innovations that
we can achieve together. I welcome her and hope to work closely with
her in the future.”
Priyanka is all excited about it “Precision and style are the
hallmarks of the TAG Heuer brand. I have always tried to present
both these attributes in my career and my personal life. Thus, to be
picked the brand ambassador of TAG Heuer is a dream come true. I
look forward to an exciting partnership with this most excellent of
timekeeping companies and hope to do my best in promoting this world
class brand,” said she.
Meanwhile, Shah Rukh Khan, who has been promoting the masculine side
of the brand, will continue his role and Priyanka will work towards
building the feminine proposition of the brand. Both will work in
tandem to articulate the core values of the TAG Heuer brand by
reaching out to the consumers. |
